/* ============================================================
   thomas-lopez-gtm.com — shared stylesheet
   Loaded by every page via <link rel="stylesheet" href="/style.css">
   ============================================================ */

@import url('https://fonts.googleapis.com/css2?family=Archivo:wght@400;500;600;700&family=IBM+Plex+Mono:wght@400;500&family=Newsreader:ital,opsz,wght@0,6..72,300..600;1,6..72,300..500&display=swap');

:root{
  --paper:#F1F2EE;
  --paper-2:#E7E9E3;
  --ink:#131C19;
  --slate:#59635F;
  --rule:#CDD2CB;
  --petrol:#0E4F52;
  --brass:#B4842A;

  --display:"Archivo",system-ui,sans-serif;
  --body:"Newsreader",Georgia,serif;
  --mono:"IBM Plex Mono",ui-monospace,monospace;

  --pad:clamp(1.25rem,5vw,5.5rem);
  --maxw:1180px;
}

*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  margin:0;
  background:var(--paper);
  color:var(--ink);
  font-family:var(--body);
  font-size:1.0625rem;
  line-height:1.6;
  -webkit-font-smoothing:antialiased;
  font-variant-numeric:tabular-nums;
}

.wrap{max-width:var(--maxw);margin:0 auto;padding-left:var(--pad);padding-right:var(--pad)}

h1,h2,h3,h4{font-family:var(--display);font-weight:600;letter-spacing:-0.022em;margin:0;line-height:1.05}
p{margin:0 0 1em}
p:last-child{margin-bottom:0}
a{color:inherit}

.eyebrow{
  font-family:var(--mono);font-size:.7rem;font-weight:500;
  letter-spacing:.16em;text-transform:uppercase;color:var(--petrol);
  margin:0 0 1.1rem;display:block;
}

.tbd{
  font-family:var(--mono);font-size:.82em;color:var(--brass);
  border-bottom:1.5px dotted var(--brass);white-space:nowrap;
}

/* ---------- top bar ---------- */
.topbar{
  position:sticky;top:0;z-index:50;
  background:color-mix(in srgb,var(--paper) 88%,transparent);
  backdrop-filter:blur(10px);
  border-bottom:1px solid var(--rule);
}
.topbar-in{display:flex;align-items:center;justify-content:space-between;gap:1.5rem;min-height:60px}
.mark{font-family:var(--mono);font-size:.78rem;letter-spacing:.1em;text-transform:uppercase;text-decoration:none}
.mark b{font-weight:500}
.navlinks{display:flex;gap:1.5rem;list-style:none;margin:0;padding:0}
.navlinks a{
  font-family:var(--mono);font-size:.74rem;letter-spacing:.1em;text-transform:uppercase;
  text-decoration:none;color:var(--slate);padding:.35rem 0;border-bottom:1px solid transparent;
}
.navlinks a:hover{color:var(--ink);border-bottom-color:var(--brass)}
.navlinks a[aria-current="page"]{color:var(--ink);border-bottom-color:var(--brass)}
@media(max-width:860px){.navlinks{gap:1rem}.navlinks a{font-size:.66rem;letter-spacing:.06em}}
@media(max-width:560px){.mark span{display:none}}

/* ---------- hero (homepage) ---------- */
.hero{padding:clamp(3.5rem,10vw,7.5rem) 0 clamp(2rem,5vw,3rem)}
.hero-grid{display:grid;grid-template-columns:1.5fr 1fr;gap:clamp(1.5rem,5vw,3rem);align-items:center}
.hero h1{font-size:clamp(2.5rem,7.2vw,5.15rem);letter-spacing:-0.035em;max-width:20ch}
.hero h1 em{font-family:var(--body);font-style:italic;font-weight:400;letter-spacing:-0.01em}
.hero-role{
  font-family:var(--mono);font-size:.8rem;letter-spacing:.13em;text-transform:uppercase;
  color:var(--petrol);margin:0 0 1.6rem;
}
.hero-lede{
  font-size:clamp(1.1rem,2.1vw,1.32rem);line-height:1.55;color:var(--slate);
  max-width:52ch;margin-top:1.75rem;
}
.hero-lede strong{color:var(--ink);font-weight:500}

.hero-photo{position:relative;justify-self:center;width:100%;max-width:340px}
.hero-photo img{position:relative;z-index:1;width:100%;height:auto;display:block}
.hero-photo-blob{
  position:absolute;inset:6% 4%;z-index:0;
  background:linear-gradient(150deg,var(--petrol) 0%,var(--brass) 100%);
  border-radius:44% 56% 61% 39% / 47% 41% 59% 53%;
  animation:blobMorph 14s ease-in-out infinite alternate;
  opacity:.16;
}
@keyframes blobMorph{
  0%{border-radius:44% 56% 61% 39% / 47% 41% 59% 53%;transform:rotate(0deg) scale(1)}
  50%{border-radius:58% 42% 39% 61% / 53% 60% 40% 47%;transform:rotate(6deg) scale(1.04)}
  100%{border-radius:39% 61% 47% 53% / 41% 39% 61% 59%;transform:rotate(-4deg) scale(1)}
}
@media(max-width:860px){
  .hero-grid{grid-template-columns:1fr;text-align:left}
  .hero-photo{max-width:220px;order:-1;margin-bottom:.5rem}
}

/* hero load-in: small stagger, plays once on page load (not scroll-triggered) */
.hero-in{opacity:0;transform:translateY(10px);animation:heroIn .7s ease forwards;animation-delay:var(--d,0s)}
@keyframes heroIn{to{opacity:1;transform:none}}
@media(prefers-reduced-motion:reduce){
  .hero-in{animation:none;opacity:1;transform:none}
  .hero-photo-blob{animation:none}
}

/* ---------- testimonial ---------- */
.quote{
  border-top:1.5px solid var(--ink);border-bottom:1.5px solid var(--ink);
  padding:clamp(1.6rem,4vw,2.4rem) 0;margin:clamp(1rem,3vw,1.5rem) 0;
  text-align:center;
}
.quote p{
  font-family:var(--body);font-style:italic;color:var(--ink);
  font-size:clamp(1.15rem,2.6vw,1.55rem);line-height:1.5;max-width:46ch;margin:0 auto;
}
.quote cite{
  display:block;margin-top:.9rem;font-style:normal;
  font-family:var(--mono);font-size:.72rem;letter-spacing:.1em;text-transform:uppercase;
  color:var(--slate);
}

/* ---------- metrics readout ---------- */
.readout{border-top:1.5px solid var(--ink);margin-top:clamp(2.5rem,6vw,4rem)}
.readout-grid{display:grid;grid-template-columns:repeat(4,1fr)}
.cell{padding:1.5rem 1.4rem 1.7rem;border-right:1px solid var(--rule)}
.cell:last-child{border-right:0}
.cell .num{
  font-family:var(--display);font-weight:600;
  font-size:clamp(2rem,4.4vw,3.1rem);letter-spacing:-0.04em;line-height:1;display:block;
}
.cell .num sup{font-size:.42em;font-weight:500;vertical-align:super;color:var(--brass);letter-spacing:0}
.cell .lab{
  display:block;margin-top:.7rem;font-family:var(--mono);font-size:.7rem;
  line-height:1.5;letter-spacing:.06em;text-transform:uppercase;color:var(--slate);
}
@media(max-width:820px){
  .readout-grid{grid-template-columns:repeat(2,1fr)}
  .cell{border-bottom:1px solid var(--rule)}
  .cell:nth-child(2n){border-right:0}
  .cell:nth-last-child(-n+2){border-bottom:0}
}

/* ---------- generic section ---------- */
section{padding:clamp(3.5rem,8vw,6.5rem) 0}
.sec-head{max-width:60ch;margin-bottom:clamp(2.25rem,5vw,3.5rem)}
.sec-head h2{font-size:clamp(1.7rem,3.6vw,2.5rem);letter-spacing:-0.03em}
.sec-head p{margin-top:1rem;color:var(--slate);font-size:1.08rem}

/* ---------- stack band ---------- */
.stack-band{background:var(--ink);color:var(--paper)}
.stack-band .eyebrow{color:var(--brass)}
.stack-band .sec-head p{color:#9CA8A3}
.layers{display:flex;flex-direction:column}
.layer{
  display:grid;grid-template-columns:minmax(150px,190px) 1fr;gap:clamp(1rem,4vw,3rem);
  padding:1.6rem 0;border-top:1px solid #2C3833;position:relative;
  transition:padding-left .28s ease,border-color .28s ease;
}
.layer:hover{padding-left:.6rem;border-top-color:var(--brass)}
.layer:last-child{border-bottom:1px solid #2C3833}
.layer-name{
  font-family:var(--mono);font-size:.72rem;letter-spacing:.13em;text-transform:uppercase;
  color:var(--brass);padding-top:.2rem;
}
.layer-name span{display:block;color:#6F7C77;margin-top:.45rem;letter-spacing:.06em}
.layer-body h3{font-size:1.08rem;font-weight:500;letter-spacing:-0.01em;margin-bottom:.55rem}
.layer-body p{color:#A8B3AE;font-size:1rem;max-width:62ch}
.chips{display:flex;flex-wrap:wrap;gap:.4rem;margin-top:.95rem}
.chip{
  font-family:var(--mono);font-size:.68rem;letter-spacing:.05em;
  padding:.28rem .55rem;border:1px solid #33403B;border-radius:2px;color:#C3CCC8;
  transition:border-color .2s ease,color .2s ease,transform .2s ease;
}
.layer:hover .chip{border-color:#465049}
.chip:hover{border-color:var(--brass);color:var(--paper);transform:translateY(-1px)}
.flow-note{
  font-family:var(--mono);font-size:.7rem;letter-spacing:.1em;text-transform:uppercase;
  color:#6F7C77;margin-top:1.75rem;
}
@media(max-width:700px){
  .layer{grid-template-columns:1fr;gap:.9rem}
  .layer-name span{display:inline;margin-left:.5rem}
}

/* ---------- flagship cases ---------- */
.flagship{display:flex;flex-direction:column;gap:0}
.fcase{
  display:grid;grid-template-columns:1.05fr 1fr;gap:clamp(1.5rem,5vw,4rem);
  padding:clamp(2rem,4vw,2.9rem) 0;border-top:1.5px solid var(--ink);
}
.fcase:last-child{border-bottom:1.5px solid var(--ink)}
.fcase h3{font-size:clamp(1.3rem,2.6vw,1.75rem);letter-spacing:-0.025em;max-width:26ch}
.fcase-meta{
  font-family:var(--mono);font-size:.7rem;letter-spacing:.11em;text-transform:uppercase;
  color:var(--slate);margin-bottom:.9rem;
}
.beats{display:flex;flex-direction:column;gap:1.15rem;margin:0;padding:0}
.beat{display:grid;grid-template-columns:88px 1fr;gap:1rem}
.beat dt{
  font-family:var(--mono);font-size:.68rem;letter-spacing:.1em;text-transform:uppercase;
  color:var(--petrol);padding-top:.3rem;
}
.beat dd{margin:0;color:var(--slate)}
.beat dd strong{color:var(--ink);font-weight:500}
.fcase-link{
  display:inline-block;margin-top:1.1rem;font-family:var(--mono);font-size:.7rem;
  letter-spacing:.1em;text-transform:uppercase;color:var(--petrol);
  text-decoration:none;border-bottom:1px solid var(--brass);padding-bottom:2px;
}
.fcase-link:hover{color:var(--ink)}
@media(max-width:800px){
  .fcase{grid-template-columns:1fr;gap:1.5rem}
  .beat{grid-template-columns:1fr;gap:.15rem}
  .beat dt{padding-top:0}
}

/* ---------- build groups ---------- */
.groups{display:grid;grid-template-columns:repeat(2,1fr);gap:1px;background:var(--rule);border:1px solid var(--rule)}
.group{background:var(--paper);padding:clamp(1.5rem,3vw,2.1rem)}
.group > h3{
  font-size:1.02rem;font-weight:600;letter-spacing:.01em;
  padding-bottom:.9rem;border-bottom:1px solid var(--rule);margin-bottom:1.2rem;
}
.group ul{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:1rem}
.group li{padding-left:1.1rem;position:relative;font-size:1rem;color:var(--slate);line-height:1.55}
.group li::before{
  content:"";position:absolute;left:0;top:.62em;
  width:5px;height:5px;background:var(--brass);border-radius:50%;
}
.group li b{color:var(--ink);font-weight:500;font-family:var(--display);font-size:.97rem}
@media(max-width:760px){.groups{grid-template-columns:1fr}}

/* ---------- path ---------- */
.track{border-top:1.5px solid var(--ink);display:grid;grid-template-columns:repeat(3,1fr)}
.stop{padding:1.6rem 1.4rem 1.8rem;border-right:1px solid var(--rule)}
.stop:last-child{border-right:0}
.stop .yr{
  font-family:var(--mono);font-size:.72rem;letter-spacing:.12em;color:var(--brass);
  display:block;margin-bottom:.6rem;
}
.stop h3{font-size:1.05rem;font-weight:600;margin-bottom:.5rem}
.stop p{font-size:.97rem;color:var(--slate)}
@media(max-width:760px){
  .track{grid-template-columns:1fr}
  .stop{border-right:0;border-bottom:1px solid var(--rule)}
  .stop:last-child{border-bottom:0}
}

/* ---------- tools ---------- */
.tools{display:grid;grid-template-columns:repeat(auto-fit,minmax(215px,1fr));gap:2rem 2.5rem}
.toolcol h3{
  font-family:var(--mono);font-size:.7rem;letter-spacing:.13em;text-transform:uppercase;
  font-weight:500;color:var(--petrol);padding-bottom:.7rem;
  border-bottom:1px solid var(--rule);margin-bottom:.85rem;
}
.toolcol ul{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:.4rem}
.toolcol li{font-family:var(--mono);font-size:.83rem;color:var(--slate)}

/* ---------- contact ---------- */
.contact{background:var(--paper-2);border-top:1.5px solid var(--ink)}
.contact h2{font-size:clamp(1.8rem,4.4vw,3rem);letter-spacing:-0.03em;max-width:24ch}
.contact p{color:var(--slate);max-width:48ch;margin-top:1.1rem;font-size:1.1rem}
.cta-row{display:flex;flex-wrap:wrap;gap:.7rem;margin-top:2.25rem}
.btn{
  font-family:var(--mono);font-size:.76rem;letter-spacing:.1em;text-transform:uppercase;
  text-decoration:none;padding:.85rem 1.35rem;border:1.5px solid var(--ink);
  transition:background .18s ease,color .18s ease;
}
.btn:hover{background:var(--ink);color:var(--paper)}
.btn.primary{background:var(--petrol);border-color:var(--petrol);color:var(--paper)}
.btn.primary:hover{background:var(--ink);border-color:var(--ink)}

footer{padding:2rem 0 3rem;font-family:var(--mono);font-size:.72rem;letter-spacing:.06em;color:var(--slate)}

/* ============================================================
   BLOG INDEX
   ============================================================ */
.blog-head{padding:clamp(3rem,8vw,5.5rem) 0 clamp(1.5rem,4vw,2.5rem)}
.blog-head h1{font-size:clamp(2.1rem,5.5vw,3.6rem);letter-spacing:-0.035em;max-width:22ch}
.blog-head p{color:var(--slate);max-width:56ch;margin-top:1.2rem;font-size:1.12rem}

.postlist{border-top:1.5px solid var(--ink);margin-bottom:clamp(3rem,8vw,6rem)}
.postitem{
  display:grid;grid-template-columns:150px 1fr;gap:clamp(1rem,4vw,2.5rem);
  padding:1.75rem 0;border-bottom:1px solid var(--rule);
}
.postitem-meta{
  font-family:var(--mono);font-size:.7rem;letter-spacing:.1em;text-transform:uppercase;
  color:var(--slate);padding-top:.35rem;
}
.postitem-meta span{display:block;color:var(--brass);margin-bottom:.4rem}
.postitem h2{font-size:clamp(1.2rem,2.4vw,1.55rem);letter-spacing:-0.022em;max-width:30ch}
.postitem h2 a{text-decoration:none;border-bottom:1.5px solid transparent}
.postitem h2 a:hover{border-bottom-color:var(--brass)}
.postitem p{color:var(--slate);margin-top:.7rem;max-width:62ch}
.postitem .tagrow{display:flex;flex-wrap:wrap;gap:.4rem;margin-top:.9rem}
.postitem .tagrow span{
  font-family:var(--mono);font-size:.66rem;letter-spacing:.05em;
  padding:.24rem .5rem;border:1px solid var(--rule);border-radius:2px;color:var(--slate);
}
@media(max-width:700px){
  .postitem{grid-template-columns:1fr;gap:.6rem}
  .postitem-meta{padding-top:0}
  .postitem-meta span{display:inline;margin-right:.6rem}
}

/* ============================================================
   ARTICLE
   ============================================================ */
.article{padding:clamp(2.5rem,6vw,4.5rem) 0 clamp(3rem,7vw,5rem)}
.article-wrap{max-width:760px;margin:0 auto;padding-left:var(--pad);padding-right:var(--pad)}

.backlink{
  display:inline-block;font-family:var(--mono);font-size:.7rem;letter-spacing:.1em;
  text-transform:uppercase;color:var(--slate);text-decoration:none;margin-bottom:2rem;
}
.backlink:hover{color:var(--ink)}

.article-meta{
  font-family:var(--mono);font-size:.7rem;letter-spacing:.11em;text-transform:uppercase;
  color:var(--slate);margin:0 0 1.4rem;
}
.article-meta b{color:var(--brass);font-weight:500}

.article h1{
  font-size:clamp(2rem,4.8vw,3.1rem);letter-spacing:-0.035em;line-height:1.06;
  margin-bottom:1.3rem;
}
.dek{font-size:clamp(1.1rem,2vw,1.28rem);line-height:1.5;color:var(--slate);margin-bottom:2.5rem}

/* the direct-answer block — first thing a reader or an answer engine sees */
.tldr{
  border-left:3px solid var(--petrol);background:var(--paper-2);
  padding:1.4rem 1.5rem;margin:0 0 2.75rem;
}
.tldr h2{
  font-family:var(--mono);font-size:.7rem;font-weight:500;letter-spacing:.14em;
  text-transform:uppercase;color:var(--petrol);margin-bottom:.85rem;
}
.tldr p{font-size:1.06rem;margin-bottom:.8rem}
.tldr p:last-child{margin-bottom:0}

.article h2{
  font-size:clamp(1.35rem,2.8vw,1.85rem);letter-spacing:-0.028em;
  margin:3rem 0 1.1rem;max-width:34ch;
}
.article h3{
  font-size:1.1rem;font-weight:600;letter-spacing:-0.01em;
  margin:2.1rem 0 .8rem;
}
.article p{font-size:1.0625rem;line-height:1.68;margin-bottom:1.15rem}
.article p strong{font-weight:500}
.article a:not(.btn):not(.backlink){
  text-decoration:none;border-bottom:1px solid var(--brass);
}
.article a:not(.btn):not(.backlink):hover{background:var(--paper-2)}

.article ul,.article ol{margin:0 0 1.4rem;padding-left:1.3rem}
.article li{margin-bottom:.55rem;line-height:1.62}
.article li::marker{color:var(--brass)}

.article blockquote{
  margin:1.8rem 0;padding-left:1.25rem;border-left:2px solid var(--rule);
  font-style:italic;color:var(--slate);
}

/* code */
.article code{
  font-family:var(--mono);font-size:.86em;background:var(--paper-2);
  padding:.14em .38em;border-radius:2px;
}
.codeblock{margin:1.8rem 0}
.codeblock-name{
  font-family:var(--mono);font-size:.66rem;letter-spacing:.1em;text-transform:uppercase;
  color:var(--paper);background:var(--petrol);padding:.5rem .85rem;display:block;
}
.codeblock pre{
  margin:0;background:var(--ink);color:#D6DEDA;
  padding:1.15rem 1.1rem;overflow-x:auto;font-size:.83rem;line-height:1.6;
}
.codeblock pre code{
  font-family:var(--mono);background:none;padding:0;font-size:inherit;color:inherit;
}

/* data table */
.article table{
  width:100%;border-collapse:collapse;margin:1.8rem 0;font-size:.95rem;
}
.article th{
  text-align:left;font-family:var(--mono);font-size:.66rem;letter-spacing:.1em;
  text-transform:uppercase;color:var(--petrol);font-weight:500;
  padding:.6rem .7rem .6rem 0;border-bottom:1.5px solid var(--ink);
}
.article td{
  padding:.7rem .7rem .7rem 0;border-bottom:1px solid var(--rule);
  color:var(--slate);vertical-align:top;
}
.article td:first-child{color:var(--ink)}

/* callout */
.note{
  border:1px solid var(--rule);padding:1.15rem 1.25rem;margin:1.9rem 0;
  font-size:1rem;color:var(--slate);
}
.note b{
  display:block;font-family:var(--mono);font-size:.66rem;letter-spacing:.12em;
  text-transform:uppercase;color:var(--brass);margin-bottom:.55rem;font-weight:500;
}

/* faq */
.faq{margin-top:3rem;border-top:1.5px solid var(--ink);padding-top:2rem}
.faq h2{margin-top:0}
.faq-item{border-bottom:1px solid var(--rule);padding:1.15rem 0}
.faq-item h3{margin:0 0 .5rem;font-size:1.02rem}
.faq-item p{margin:0;color:var(--slate);font-size:1rem}

/* article footer */
.article-foot{
  margin-top:3.25rem;padding-top:2rem;border-top:1.5px solid var(--ink);
}
.article-foot p{color:var(--slate)}
.article-foot .cta-row{margin-top:1.5rem}

/* ---------- a11y + motion ---------- */
a:focus-visible,.btn:focus-visible{outline:2.5px solid var(--brass);outline-offset:3px}
.reveal{opacity:0;transform:translateY(14px);transition:opacity .6s ease,transform .6s ease}
.reveal.in{opacity:1;transform:none}
@media(prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  .reveal{opacity:1;transform:none;transition:none}
}

/* ============================================================
   Outside of work section
   ============================================================ */
.outside {
  padding: clamp(3rem, 8vw, 6rem) 0;
  border-top: 1px solid var(--rule);
}
.outside-grid {
  display: grid;
  grid-template-columns: minmax(0, 320px) 1fr;
  gap: clamp(1.5rem, 5vw, 4rem);
  align-items: center;
}
.outside-photo img {
  width: 100%;
  height: auto;
  border-radius: 10px;
  display: block;
  border: 1.5px solid var(--ink);
}
.outside-body h2 {
  margin: 0.4rem 0 0.8rem;
}
.outside-body p {
  color: var(--slate);
  max-width: 52ch;
}
@media (max-width: 720px) {
  .outside-grid {
    grid-template-columns: 1fr;
  }
  .outside-photo {
    max-width: 260px;
  }
}